As you may know, social media has been creating a lot of buzz online. Subsequently, social media use is now more widespread, mainstream and influential than ever before. For example:
- 72% of all internet users are now active on social media
- 89% of those between 18 and 29 years old are social media users
- 71% of users access social media from a mobile device.
Social Media News – May
Throughout May we have come across a few new features of social media. For example, Twitter introduced a new functionality called “Mute” whereby users can continue to follow users but can remove them from their timeline. Twitter proclaimed that the mute button will give you: “even more control over the content you see on Twitter by letting you remove a user’s content from key parts of your Twitter experience.”
Facebook is taking standalone applications to a new extreme with the new function which forces users to download their Facebook Messenger Chat; previously it was optional to download this application. Now, the only way to escape the Messenger application is by owning a low-end Android with an OS too old to run Messenger or by using Facebook’s mobile web site.
Amazon has linked up with Twitter to satisfy their new Amazon Basket facility. This means that Amazon shoppers can now add items to their online shopping basket by tweeting a special hash tag. This technology was introduced to improve Amazon consumers’ convenience and experiences when purchasing (not with Amazons’ profits at the core of the idea of course).
Adidas look to launch a unique photo printing app that will allow customers to print their favourite images onto their ZX Flux trainer. This strategy by Adidas may be a strong substitute which will allow them to compete against their direct competitor Nike with their ability to personalise trainers with Nike iD.
So, no doubt that this has been yet another action packed month in social media. It is vital that you keep up-to-date with improvements in social media so that your organisation can remain competitive throughout the social landscape. Keep up-to-date with our brand news by following us on Twitter, Facebook & LinkedIn.